It was a large-scale event for Mercedes in Russia, during which a car race with 50 Mercedes veteran cars was organized, too. A lot of Moscow citizens and visitors enthusiastically welcomed the rally participants on Saturday afternoon.
Mercedes is – historically seen – an important automotive brand for Russia: The first car to come to Russia was a Benz and the first foreign automobile company to establish its affiliated branch in 1994 was the Stuttgart based automaker.
The event was organized by Mercedes-Benz in Russia, the Mercedes-Benz Classic Club and with support of the Russian Automobile Federation.
Alexei Proupes, general manager of SBF companies, who is agent and distributor for BOEN in Russia decided to take part as one the sponsors to promote the BOEN brand in Russia. Alexei Proupes is a Mercedes enthusiast himself and president of the Mercedes-Benz Classic Club.
BOEN participation included not only a BOEN logo on each car, the podium, invitations, badges and program leaflets, but also advertisements in the Mercedes Russia magazine. The event was widely covered by Russian media, magazines and TV.
BOEN congratulates its agent and distributor SBF Market with a successful event and a creative and exciting way of promoting the brand BOEN.
For more information please contact:
SBF Privilnaya st. 70, office 907Moscow - ZulebinoRussia
T: +7 (495) 580-7844E-mail: info@sbfound.ru